Target Audience Research

What genre of music magazine are you going to be constructing? 

The genre of the music magazine that I am going to construct will be predominantly about mainstream rap/hip-hop music, but pop music will also be mentioned.

Will it be for a mainstream or niche audience? 

The magazine will be aimed at a mainstream audience because the music genres featured in the magazine will be fairly popular with the majority of people so it will appear to a vast audience.

Is it similar to any existing products or is it going to be different? Explain how and why.

I will aim to make the magazine quite similar to NME and Q Magazine. However there will be an obvious major difference in that the main music genre that I will focus on will be rap/hip-hop whilst these two magazines predominantly focus on rock music. The similarities will be that it will be aimed at a mainstream audience and will have fairly ‘busy’ pages.

Who will the core reader of your magazine be? What artists do they like?

The core reader of my magazine will be young people with a strong interest in mainstream rap/hip-hop music and/or pop music. They will like mainstream rap artists such as Eminem, Jay Z and Kanye West, however some readers may prefer pop artists such as Beyonce or Rihanna who often collaborate with rappers.

How do they dress? Where do they shop? What products do they own or aspire to own? How do they spend their time? Try and establish a profile of who they are.

My magazine’s core audience will most likely shop at popular, fashionable shops aimed at young people such as Topshop/Topman, River Island etc. They will aspire to own items such as fashionable clothes, mobile phones, ipods and other electronic devices as well as computer games.

Who will be your primary and secondary audience?

My primary audience for my magazine will be young people who are either in their late teenage years or their early twenties. My secondary audience will be these people’s friends and family members such as parents or siblings.

What will their age ranges be?

The age range of my core reader will be roughly between the ages of 15 years old and 25 years old.

What will be the gender mix?

The magazine is likely to appeal to more males seeing as hip-hop and rap music are normally more popular with males due to the fact that most rap/hip-hop artists are male themselves, however the magazine will also aim to appeal to females.

What will be the socio-economic mix?

The socio-economic mix of my magazine’s core reader will be a mix of groups ABC1 and group E on the JICNAR scale because the parents of teenagers who will want the magazine are likely to be near the top of the scale whilst the actual young people themselves are likely to be students/unemployed so will be at the bottom.

How do you know this?  

I know this because according to NME and Q Magazine’s press packs; they have socio-economic mixes that are similar to this and they are both aimed at similarly aged audiences as my magazine.